tap into trust
how to CULTIVATE A COMMUNITY OF BUYERS by speaking on the PODCASTS YOUR FUTURE CLIENTS LOVE
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monday 24 February, 11AM EST
start with the free class
THE SPEAKEASY
Book out a Podcast Tour that positions you as the Only Choice for your future clients,
without spending your life on social media.
Go from best-kept-secret to the only name on your future clients' lips.
Most marketing feels like you’re being sold to.
Inside the Speakeasy you’ll craft your movement-making message, speak on the podcasts your future clients love, and create a consistent flow of clients from brand new audiences.
your marketing can feel like a conversation.
Speakeasy Client Features
In 2025, your potential clients are more discerning over who they invest in, and they're more hesitant about investing until they trust that you're the right expert for them.
Being good at what you do was enough a couple of years ago.
In today's market, you need to be seen as the go-to.
In 2025, trust — not attention — makes you the only choice.
Welcome, Hidden Gem...
Right now, you have an offer that gets people great results, and that MORE people need to experience.
But to do that, you need...
You want to grow your email list, fill your funnels, and sell your offers peacefully and predictably - without relying on
social media.
you want to be the
fIRST choice NAME in your niche
you want visibility
beyond social media
YOU want to grow your
thought leadership
you want to SPEED up
your sales
You want to craft a message that creates safety to buy, and desire to make moves.
So your Mastermind, group programs, 1:1 clients or DFY services sell out in days (not months).
You want to grow your
brand authority, and your
thought leadership - fast.
Your Podcast Tour will turn your message into a movement, as you become the go-to for your unique expertise and point of view.
You want this to be the year you wave adios to best kept secret status.
So you cultivate an engaged community of buyers, and sell your offers like clockwork.
WHAT YOU WANT
When you speak on podcasts, you become the first choice for your future clients, so you create results like...
Your email list growing and funnels flowing with people interested in your unique perspective and personality, not just your freebie
Sales Calls being booked by soon-to-be clients who can't wait to work with you
New clients buying without months of nurturing, because you're the trusted name in your niche - and people want to join your movement
speaking on podcasts will make you the trusted
name in your niche.
A steady flow of evergreen sales and higher converting launches because you're growing your audience with people who have been personally introduced to you by someone they trust
As a non-profit Partnerships Director I was quoted in
the Guardian and the New York Times, and interviewed on
breakfast radio (my first taste of building a brand in my jamas!).
I'm a former social worker (with family therapy training), so I'm skilled at listening for what's being said under the surface. I'll help you craft a message so powerful it will lead your movement - even if your work is nuanced or "people have to experience it to get it".
I’m the best kept secret behind almost 100 coaches and experts speaking on podcasts, and I've taught
500+ more through workshops & courses.
My clients are speaking on their industry's favourite podcasts, signing clients (on repeat), and becoming the
trusted name in their niche.
Lets book out a PODCAST TOUR
that makes you the FIRST CHOICE NAME in your NICHE.
hiya,
i'm natalie
go from best kept secret to the ONLY name on your future clients' lips.
Inside the Speakeasy you’ll craft your movement-making message, speak on the podcasts your future clients love, and create a consistent flow of clients from brand new audiences.
be a charismatic guest listeners (and hosts) will love.
your speak easy
speaker topic
Milestone 01
HERE'S WHAT'S WAITING FOR YOU
Creating incredible results means doing more than just rocking up, answering the host's questions and hoping it's enough to create sales and subscribers.
Before you start pitching, you'll craft a compelling message so you can create a love at first listen experience, so listeners have everything they need to become subscribers and clients.
Your Signature Speaker Topic: Craft the topic you can chat about easily for 30+ mins on repeat, and that sets you up to become a profitable podcast guest
the portal
Your Speaker Gems: You'll pan for the gold in your experience, expertise and personal stories so you know exactly what to share to become the only choice
By the end of this milestone, you'll have crystal clarity on the best speaker topics to grow your audience, and you'll have endless ideas for angles to make your episodes memorable.
FIND THE PODCASTS YOUR FUTURE CLIENTS LOVE.
find the podcasts your
future clients love
Milestone 02
HERE'S WHAT'S WAITING FOR YOU
Learn time-saving strategies to find the podcasts your future clients love, on repeat.
Circles of Connection: The easiest way to get booked on podcasts is to create opportunities through your existing network. This lesson will walk you through finding those opportunities, even if you have a small network.
Your new Podcast Research BFFs: Free options, so you can find the podcasts your future clients are listening to - without wasting time.
Profitable Podcast Criteria: You'll know how to pick the shows that your future clients listen to, and you're most likely to get booked on (so your pitches get a yes, when can we record?! response)
By the end of this milestone you'll know your personal profitable podcast criteria, and you'll have a simple, repeatable process to find the podcasts your future clients love.
get a hot response to your
cold pitches.
the art of persuasive pitching
Milestone 03
HERE'S WHAT'S WAITING FOR YOU
Craft unique angles and build rapport with hosts, so you get a hot response to your cold pitches.
Line by line breakdowns of successful pitches: So you can see what works (and why), in different styles and different industries - and then make it your own.
The 10 min Angle Method: You'll confidently craft fresh angles listeners (and hosts) will love, so your episodes build your body of work, and potential clients hear a fresh twist every time you speak
By the end of this milestone, you'll know the elements of a persuasive pitch, and you'll have a personalised template you can remix for any podcast.
Friendly Follow-Up Formula: So you maximise your chances of getting a YES, without being annoying
craft a love at first listen experience, so listeners can confidently hire you.
profitable
podcast guest
milestone 04
HERE'S WHAT'S WAITING FOR YOU
You'll discover the 3 elements of a highly-converting episode,
and you'll craft your 5 MOVES micro-stores, so you have a compelling answer for any question.
Bestseller Bio: Craft a bio that showcases your personality and expertise
the M.O.V.E.S. Micro-Stories framework: You'll craft stories that connect with listeners and move them to action, because they can't wait to be a part of the movement you're leading
the 3 elements: You'll design the flow of your conversations so you're charismatic and confident, without being over-planned.
(Every podcast conversation has these 3 elements!)
By the end of this milestone, you have core stories you can remix in your episodes - so you get known for your expertise, and tell the stories that turn your message into a movement.
invite listeners to take the next step.
your welcome drink offer
Milestone 05
HERE'S WHAT'S WAITING FOR YOU
You'll create a Welcome Drink offer to invite listeners to take the next step and join your email list. (This Milestone is optional - if you already have a highly converting opt-in, you're good to go!)
You'll use the M.O.V.E.S. framework to outline your Welcome Drink Offer (a private podcast, masterclass or email sequence), so it builds safety, trust and desire with your audience - and speeds up your sales.
Choose your Welcome Drink offer: You'll discover the best welcome drink offer for your business model
Create your Welcome Drink offer: You'll outline your private podcast, masterclass or email sequence so it takes listeners on a compelling journey into your world.
By the end of this milestone, you'll have a Welcome Drink Offer (a private podcast, masterclass or email sequence) that builds safety, trust and desire with your audience - and speeds up your sales.
Speakeasy
Hub
Come and be coached as you craft your Speaker Topics, angles and stories. No worries if you can't make the calls live, you can catch the replays.
make me a worst kept secret
Movement
Makers HQ
Get my expert eyes (and edits) on your pitches, bio and Welcome Drink offer - so you build trust and desire with every element you create.
Live Calls
(and replays)
Grow your network, find your next collab partner and get M-F on-demand support in the Speakeasy's private Slack channel.
Pitch
Parties
Monthly co-working sessions, so you can drop in and peace out, knowing your pitches are sent each and every month.
An Airtable hub to track your pitches and store your speaker assets. You'll feel organised and peaceful every step of the way.
On Demand
Reviews
SPEAKEASY
features
inside the speakeasy, you have everything you need to get booked on podcasts
in the next 30 days.
And you have 6 months access to the portal, coaching and community - so you're supported as you stack your visibility and get booked on bigger podcasts.
50% of natty's clients come from speaking on podcasts
NATTY, pleasure coach for midlife women
Speakeasy
- 6 months access to the curriculum, community and coaching calls
- Pitch Parties (co-working sessions to help you book out your Podcast Tour)
- Pitch and bio reviews (so every pitch you send stands out in the host's inbox)
$2000
5 monthly payments
we open 24 feb
speakeasy vip
add done for you support
$3000
pay in full
vip opens 24 feb
or
$400
pay in full
- a 75 min 1:1 positioning call where we'll craft your speaker topics and your key micro-stories
- a personalised pitch template with compelling angles, so you'll never start from scratch ever again
- 15 podcasts (with contact details) so you or your VA can start pitching right away
- your bio written (or updated) for you - because writing about yourself is the worst
or
$600
5 monthly payments
the investment options
join the speakeasy before monday 3 march and you'll receive a bonus 1:1 call
happy hour bonus
We'll dial in your signature speaker topic and craft unique angles- so you can start booking out your Podcast Tour right away.
KAYCE,
PERINATAL THERAPIST
My first guest podcast got me invited onto 2 more (in my first 30 days)!
sam,
positioning EXpert & copywriter
I sent my first-ever cold pitch to podcast royalty Tara McMullin, and got a yes right away!
That gave me the confidence to pitch other shows, and it also showed me how I can tailor my speaking topics to the themes, format, and angle of each podcast.
My very first pitch got me booked on a very popular show in my field of maternal mental health, and that one opportunity led to being invited on two other podcasts (that's right - THEY pitched ME!)
My confidence has grown exponentially.
DREAM CLIENT CEO
DREAM CLIENT CEO
dream client ceo
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
Highly recommend Samanthas course! Just enroll today.
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
Samantha did an amazing job for bank account
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
I made $15k my first month which is absolutely insane.
genevieve sold out her
1:1 offer, and raised her prices
GENEVIEVE, master hypnotherapist
"I've got a lot more money coming in, I'm helping more women, and I'm putting in less effort to make it all happen"
genevieve joined the speakeasy because she was sick of trying to keep up on social media, and she wanted a social media-free way to grow her audience.
SINCE JOINING THE SPEAKEASY, GENEVIEVE has sold out her 1:1 offer, and increased her prices.
BROOKE,
AUTHOR & COACH
Podcast Guesting has strengthened my Thought Leadership.
zakiya,
curriculum design expert
I'm 5 podcasts into my tour.
MATTIA,
COACH FOR AUDHD CREATIVES
Speaking on podcasts is now a core way I call in new clients.
Since joining the Speakeasy, I've pitched (and had a YES for) 10 podcasts! I've guested on the #1 autistic podcast in the UK, I know how to pitch and I'm confident in my message.
The Speakeasy gave me the courage, knowledge and skill to find the most aligned podcasts and effectively pitch myself to my ideal audience.
My key takeaway is my renewed messaging - the confidence it brings and the presence it creates.
DREAM CLIENT CEO
DREAM CLIENT CEO
dream client ceo
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
Highly recommend Samanthas course! Just enroll today.
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
Samantha did an amazing job for bank account
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
I made $15k my first month which is absolutely insane.
Q
&
A
Enrollment opens on 9th September. Join by 15th September to receive the welcome bonus - 3 podcast recommendations, with personalised angles for each. Plus a Loom video so you can watch my brain as I create for you.
When are the Coaching Calls?
Coaching Calls are on the first and third Tuesday of the month, at 11am EST.
Pitch Parties are the second Tuesday of each month, at 11am EST.
What if I can't come to the Coaching Calls?
We have plenty of clients inside the Speakeasy who don't come to coaching calls, and have still booked out their Podcast Tour. You can ask for support in the Slack channel, I'm there Monday-Friday. And I'll give you feedback on your speaker assets and pitches, so you can confidently keep moving forwards.
Can I ask you a different question?
Of course! You can DM me on Instagram (@nataliekoussa_), or email me natalie (@) nataliekoussa.com, and I'll respond to you personally.