GO ON TOUR
You know the impact (and the income) you crave is on the other side of more visibility. More people saying your name in rooms you're not in. Your name as the obvious recommendation every time a prospective client asks "know anyone who..?". You topping your future clients' wish list, because they know (and love) the way you do what you do.
But...
you're not seeing results from the hours you're pouring into Instagram (or the hours you're paying your VA for content creation).
you're nervous about pouring (more) time and money into FB ads, without being able to predict the ROI or the next algorithm changes.
you've even tried getting in front of other people's audiences with a few freebie swaps, bundles or speaking at summits, but you've not seen the results you were hoping for.
You want to grow your list, fill your funnels, and sell your offers peacefully and predictably - without relying on social media.
You want highly converting organic growth for your higher ticket offers.
So you grow demand for your Mastermind, group programs, 1:1 clients or DFY services.
You want to grow your
brand authority, and your
thought leadership - fast.
Your Podcast Tour will showcase your body of work, as you're introduced directly to your future clients, on the podcasts they love.
You want 2024 to be the year you wave adios to best kept secret status.
So whenever an ideal client asks "who do I need for *the thing you do*?", yours is the first (and most frequent) name they're recommended.
Become the first choice in your niche, because you're known (and trusted) for your one-of-a-kind concepts, your unique perspective and your embodied expertise.
Podcast Guesting gives you a direct introduction to 1000s of engaged listeners, who get to know you for 30+ minutes. The transfer of trust from podcast hosts to you can't be matched by social media or paid ads.
Your episodes are evergreen (and SEO friendly). Speak once and be found for years to come.
Speaking on podcasts speeds up your sales by giving your prospective clients what they need to make informed, confident buying decisions.
My clients are booking 1:1, mastermind and group program clients directly from their Podcast Tours. I'd love to make it happen for you, too.
When you have a Signature Speaker Topic that gets you known, Angles that get you noticed, and a pathway from listener to customer, you can create results like...
Funnels flowing with prospective clients, who want what you've got after getting to know you on a podcast they love
Sales Calls being booked by prospective clients ready to
talk with you about how you can help them
Your email list growing with people interested in your unique perspective and personality, not just your freebie
That feeling of "OMG you're everywhere!", because people are seeing you make your moves - and it's giving Visibility Era vibes
I’ve been behind the scenes of almost 100 entrepreneurs guesting on podcasts (and taught 350+ more through workshops & courses). My clients have guested on the top podcasts in their industries, signed high-ticket clients (on repeat), and become the first choice in their niche.
I specialise in rapport-based cold pitching - so you get booked on leading podcasts, beyond your existing network.
Let's book out a Podcast Tour that makes you the first name on your future clients' lips.
hi, i'm natalie koussa.
partnerships director turned
podcast GUESTING strategist.
Create your Signature Speaker Topic - a topic that showcases your expertise, fills you with confidence and sets you up for podcast guesting success.
Find and pitch 3 aligned podcasts - with personalised angles for each.
The ASK method will make your pitches an easy YES. (It's the reason so many hosts say our clients' pitches are the best they've seen.)
Speak on your first (or next) podcasts with your new, dialled in messaging.
Stack your podcast bookings. Feel the ease of creating relaxed, repeatable results.
START YOUR TOUR TODAY
JOIN THE waitLIST
SAY LESS, I'M IN!
Craft fresh angles listeners will love in just
10 minutes after you've watched this snappy training.
It'S TOUR TIME
The guests who sound the most relaxed and spontaneous got there by knowing the elements of an in-demand episode, and making them their own. Now, it's your turn.
The ART method is your new unfair advantage in getting a hot response to your cold pitches.
Free and paid options (including the time-saving tool I use with done-for-you clients), so you can find the podcasts your future clients are listening to - without wasting time.
The easiest way to get booked on podcasts is to create opportunities through your existing network. This concept will help you find those opportunities, even if you have a small network.
You'll need a well-positioned bio for every podcast that features you. This lesson will help you write a bio that showcases your personality and unique perspective, so listeners lean in.
MODULES
Here's What's waiting for you
When you join, you'll receive instant access to the portal, so you can get started right away.
MODULE 0
Speakeasy Airtable Hub: So you have an easy way to keep track of your pitches, bookings and speaker assets. Never search for your bio or headshots again!
Podcast Tour Success Pyramid: So you know what success looks like for your business, and you can
track your growth.
What mic should I buy?! Your tech and recording set-up sorted, for stellar sound quality, every time.
30 day plan: So you know exactly what to focus on if you want to get booked on your first (or next) podcasts in the next 30 days.
MODULE 01
HERE'S WHAT'S WAITING FOR YOU
Creating incredible podcast guesting results means doing a whole lot more than just rocking up, answering the host's questions and hoping it's enough to create sales and subscribers.
Before we get you booked, we'll craft a compelling message so you can be a charismatic guest who hits the right notes and leaves listeners wanting more.
Your Signature Speaker Topic: Craft the topic you can chat easily about for 30+ mins on repeat, and that sets you up to become an in-demand guest
The 10 min Angle Method: You'll confidently craft fresh angles listeners (and hosts) will love, so your episodes build your body of work, and potential clients hear a fresh twist every time you speak
3 elements of an in-demand episode: The guests who sound the most spontaneous know the elements of an in-demand episode, and have made them their own. Now, it's your turn.
MODULE 02
HERE'S WHAT'S WAITING FOR YOU
First, you're going to find the podcasts your future clients love inside the network you already have, and then you'll learn the art of cold pitching which opens up access to bigger podcasts.
I'll also teach you foolproof ways to find podcasts, without wasting time.
Circles of Connection: The easiest way to get booked on podcasts is to create opportunities through your existing network. This lesson will walk you through finding those opportunities, even if you have a small network.
Your new Podcast Research BFFs: Free and paid options (including the time-saving tool I use with done-for-you clients), so you can find the podcasts your future clients are listening to - without wasting time.
The Art of Persuasive Pitching: The ART method is your new unfair advantage in getting a hot response to your cold pitches. Plus, I'll show you when (and how) to follow up, without being pushy.
MODULE 03
HERE'S WHAT'S WAITING FOR YOU
It's time for your Podcast Tour to become your new sales team. You'll weave your episodes throughout your business in simple yet surprising ways. So you sell more, without doing more.
Sell from your episodes (without being salesy): No-one wants to listen to a guest obviously pitching their services. But they do want to know more about what you do. You'll learn to sell in a natural way that gives value and creates that "I want to know more" feeling.
Craft your Welcome Drink opt-in offer: I'll share the offers I've seen listeners love after being behind the scenes of nearly 100 clients getting booked on podcasts.
Use & Reuse your episodes: Your episodes aren't just for your Spotify playlist - they're sales powerhouses. We're going to put them to work in simple yet surprising ways. (Plus hosts will love you!)
plus you'll receive
HERE'S WHAT'S WAITING FOR YOU
The Speakeasy is designed to ensure your success. You have 2 coaching calls each month, expert feedback on your speaker topics, pitch and bio, and Mon-Fri support in the community space.
2 Coaching Calls each month: Come and be coached as you craft your Speaker Topics, angles and stories.
Learn from the questions you didn't even think of until you heard someone else ask.
Personalised Feedback on your Speaker Topics & Speaker Assets: Get my expert eyes (and edits) on your pitches, message, and bio - this is a client fave.
Daily Support & Community: I'm there Monday - Friday to answer questions, celebrate wins and help you personalise the strategies so they fit you perfectly.
Since joining the Speakeasy, I've pitched (and had a YES for) 10 podcasts! I've guested on the #1 autistic podcast in the UK, I know how to pitch and I'm confident in my message.
The Speakeasy gave me the courage, knowledge and skill to find the most aligned podcasts and effectively pitch myself to my ideal audience.
My key takeaway is my renewed messaging - the confidence it brings and the presence it creates.
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
Go ON TOUR
GO ON TOUR
I was sick of trying to keep up on social media, and now have a social media-free way to grow my audience.
That gave me the confidence to pitch other shows, and it also showed me how I can tailor my speaking topics to the themes, format, and angle of each podcast.
My very first pitch got me booked on a very popular show in my field of maternal mental health, and that one opportunity led to being invited on two other podcasts (that's right - THEY pitched ME!)
My confidence has grown exponentially.
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
&
Enrollment opens on 9th September. Join by 15th September to receive the welcome bonus - 3 podcast recommendations, with personalised angles for each. Plus a Loom video so you can watch my brain as I create for you.
Coaching Calls are on the first and third Tuesday of the month, at 11am EST.
We have plenty of clients inside the Speakeasy who don't come to coaching calls, and have still booked out their Podcast Tour. You can ask for support in the Slack channel, I'm there Monday-Friday. And I'll give you feedback on your speaker assets and pitches, so you can confidently keep moving forwards.
Of course! You can DM me on Instagram (@nataliekoussa_), or email me natalie (@) nataliekoussa.com, and I'll respond to you personally.